Jointly founded by KBW Investments (KBW) and Basma Group (Basma), Arada is a partnership enterprise dedicated to the creation of prime residential properties. It is led by the highest figures from both organizations whereby HE Sheikh Sultan bin Ahmed Al Qasimi will serve as Arada’s Chairman, while HRH Prince Khaled bin Alwaleed bin Talal will act as the company’s Vice Chairman.

Headquartered in the United Arab Emirates, Arada has commenced operations with the focus on ‘creating communities’, aiming to address the ever-expanding mid-market segment. With a launch focus on the emirate of Sharjah, Arada will build on the government’s vision to position the emirate as a vibrant cultural and business hub.

Conceptualized with the intention of delivering superior properties to the UAE real estate segment, Arada will pursue the development and timely delivery of projects. The newly-established company will draw on the vast experience of its founding parties and the breadth of their diverse commercial portfolios. Prospective residents and investors in the UAE and across the GCC will be presented with quality Arada living experiences and investment opportunities to own ergonomically-designed homes. Building on existing corporate credibility, KBW and Basma have made the Arada brand hallmark one of reliability, commitment to quality, and end-user value.


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