ARADA launches Aljada, Sharjah’s largest ever real estate megaproject

ARADA launches Aljada in the presence of HH Sheikh Dr. Sultan bin Muhammad Al Qasimi, Ruler of Sharjah, shown here with ARADA Chairman HE Sheikh Sultan bin Ahmed Al Qasimi and ARADA Vice Chairman HRH Prince Khaled bin Alwaleed bin Talal

Spread over 2.2 square kilometers, the new urban district will elevate the emirate’s offerings and attract residents, investors, and tourists

ARADA, the UAE’s newest developer, has today launched Aljada, a master-planned destination covering over 2.2 square kilometers that is set to transform the future of Sharjah. Unveiled by HH Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, Aljada is Sharjah’s largest ever mixed-use development project, and is ideally located on the last major plot of undeveloped land in the heart of the Emirate.

Delivered in phases starting from 2019, construction on Aljada will begin the first quarter of 2018 and the entire project is expected to be completed by 2025. Aljada is an all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition to a wide range of residential and commercial offerings, such as a dedicated business park. The Aljada masterplan is carefully designed with walkability and wide green spaces in mind, allowing residents, workers and visitors the ability to live, work, play and be entertained within an all-inclusive and self-sustained precinct.

Aljada’s entertainment and leisure precinct, the Central Hub, is a significant addition to an Emirate that is already widely regarded as the cultural capital of the Arab world. The beating heart of Aljada, the Central Hub will be a major draw for tourists and residents in its own right. The Central Hub will be anchored by a spectacular showpiece musical fountain display, situated in a beautifully designed urban piazza, populated with an array of cafes and restaurants. Among the Central Hub’s other attractions will be the largest children’s adventure and discovery complex in the Northern Emirates, alongside skateparks, an extreme sports centre and a wealth of indoor and outdoor entertainment.

Aljada by ARADA Central Hub piazza

Upon completion, Aljada is projected to play host to a total of population of around 70,000, which will include the thousands of visitors flocking to experience this multi-faceted destination. In total, Aljada has a gross real estate value of AED24 billion.

In a first for the UAE, Aljada will contain two linear parks, each 2.2 kilometers long, that stretch the entire length of the project, helping to promote an active, healthy lifestyle and giving every resident the opportunity to enjoy lush green spaces only a few minutes’ walk away from their front door. In addition, two wide tree-lined boulevards totaling 4.4 kilometers in length and featuring carefully curated retail and F&B offerings, will provide a vibrant and busy connection to every district in Aljada

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The launch of Sharjah’s newest and most desirable address comes only months after the successful introduction of Nasma Residences, ARADA’s first real estate project, which rapidly became the emirate’s fastest-selling residential community. With Aljada, ARADA has positioned itself as a major driver for economic growth and a contributor to the Sharjah government’s vision for the Emirate’s future.

ARADA’s Chairman, HE Sheikh Sultan bin Ahmed Al Qasimi, said: “Aljada reflects ARADA’s unwavering commitment to contribute to the Sharjah leadership’s vision by creating unique urban communities with ample green spaces. We want to offer residents and investors upscale living experiences that are currently unavailable in the market and ensure a better life for everyone who visits, lives, or works in Aljada. We are confident that this development will raise interest in Sharjah even further while strengthening its position as a secure and sought-after investment destination. Aljada also seeks to attract businesses looking to establish their base out of Sharjah, the UAE’s newest booming economic hub and a thriving business-friendly environment.”

Aljada by ARADA masterplan; upon completion, Aljada is projected to play host to a total of population of around 70,000, which will include the thousands of visitors flocking to experience this multi-faceted destination

Aljada adheres to the latest initiatives embraced by the Sharjah government and is in line with the aspirational living preferences of its future residents. The development also elevates the Emirate’s real estate scene by introducing new standards for urban design, while merging a best-in-class living experience with the unique quality of life and family-friendly environment that Sharjah is known for. Its contemporary design is unique as it pays homage to Sharjah’s history and heritage using ‘sikkas’ and courtyard layouts that originally characterized some of the Emirate’s oldest neighborhoods.

HRH Prince Khaled bin Alwaleed bin Talal, Vice Chairman of ARADA, said: “Aljada is a project that stays true to its roots; it embodies the heritage of the city that lies around it while looking forward to Sharjah’s future. With design elements that draw inspiration from Sharjah’s oldest neighborhoods to environmentally friendly building standards, Aljada really does represent the best of both worlds.”

Aljada offers superior connectivity, and is strategically close to important sites. It is just five minutes away from Sharjah International Airport and its adjoining free zone, the Sharjah International Airport Free Zone (SAIF Zone), and lies directly adjacent to University City, one of the Middle East’s most prominent education hubs. The location is ideal for a convenient and traffic-free commute from Sharjah to Dubai or the Northern Emirates.

The Business Park in Aljada. An all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition, Aljada presents a wide range of residential and commercial offerings

Aljada also enjoys direct access to Al Dhaid Road from the North and University Road from the South as well as easy access to Sheikh Mohammed bin Zayed Road, and will include ample parking for both residents and visitors. Additionally, its internal layout is designed to ease congestion within the project and provide ease of access for those entering and exiting Aljada thanks to multiple access points and generous road widths.

Spread over an area of 224 hectares, Aljada is 2.2 kilometers long and 1 kilometer wide, with a zoning approach that focuses on creating a one-stop shop where people can live an active lifestyle by taking advantage of an extensive cycle network and range of running paths, share time with family and friends in nearby cafes and restaurants, or simply watch the world go by in one of Aljada’s many parks.

HE Sheikh Khalid bin Sultan bin Muhammad Al Qasimi, Chairman of Sharjah Urban Planning Council, said: “Elevating the standards of development in the Emirate of Sharjah by working closely with the Sharjah Urban Planning Council, Aljada will be distinguished by its superior architectural design and unparalleled quality of public realm, incorporating best international design practices. Masterplanned with a focus on enhanced urban spaces, the design-led Aljada lifestyle experience integrates living, working and entertainment, all curated for a vibrant, tightly knit community.”

Aljada by ARADA Misk Lofts street view

The development includes an extensive residential mix including standalone villas, semi-detached villas, townhouses, lofts, and apartments, complemented by generous open spaces and facilities including F&B outlets, schools, healthcare clinics and mosques. A considerable portion of the masterplan is dedicated to green spaces and community facilities, creating an attractive opportunity for investors who want to buy in a new prime destination that perfectly captures the essence of Sharjah.

Sales for Aljada are now open, and interested buyers are welcome to visit ARADA’s stand at Cityscape Global between 11-13 September. Following that, they may visit the dedicated Aljada sales centre located at the Radisson Blu Sharjah in the Badriyah Ballroom from 10:00am to 7:00pm Saturday-Thursday, or call 800-ARADA.